This 2 days SEA training course will help you understand how the search engine advertising is working. You will learn how to identify your objectives in accordance with your budget, which channel to use (google search network or display), which keywords suits you the best and what tools and settings you need to use to set up a great adwords campaign.

Upcoming dates

September : from 17

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Understanding the SEA Google Adwords Platform, identify the best keywords to use to promote your business and which strategy you need to use (display or search network). You will also learn how to write great sponsored ads in accordance to Google SEA guidelines.

Morgan Fauvel
Digital marketing specialist
  • What is Google Adwords?
  • Adwords campaign strategy
  • Search Marketing vs Display
  • Search network campaign creation
  • Display campaign creation
  • Statistics analysis
  • Cases studies


450€ VAT incl.