This one day training course will give you the basics and a clear understanding of what is SEO and what tools and techniques it requires.

Upcoming dates

September : from 17

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Training course : SEO (1 day)

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• Basis and principles of the SEO

• Know more about Google SEO guidelines

• Choose the right settings (keywords, descriptions, various tags)

• How to write and implement appropriate content on your website

• Getting started with Google’s various SEO tools (Search console, analytics, keyword planner

• Identify the appropriate strategy to your business

Morgan Fauvel
Digital marketing specialist

This training course is designed for SEO beginners or for people with a few knowledge of SEO who want to learn more about it in one day. If you really want to dive in the SEO field like a professional, we can only advise you to register to our one week SEO training (inclure lien vers la formation one week)

  • Basis and principles of the search engine optimization
  • How does Google SEO ranking work
  • How does SEO and Content Marketing are complementary
  • How to choose your keywords (business and competition analysis, which tool to use)
  • Overview of SEO settings (meta-tags e.g keywords, description, follow/no follow, etc.)
  • Principles of SEO copywriting (lexical field used, text length, linking pages and Silo techniques)
  • Elements of SEO copywriting
  • Find valuable and useful content to your users (texts, photos, videos, presentations, etc.)
  • Examples of good content marketing
  • Understanding your customers/users importance
  • Webmaster tools
  • Analytics
  • Google Panda and Penguin
  • Audit and optimizing a website
  • Creation of content marketing examples applied to your business field


450€ VAT incl.



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