This one day training course will give you the basics and a clear understanding of what is SEO and what tools and techniques it requires.
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• Basis and principles of the SEO
• Know more about Google SEO guidelines
• Choose the right settings (keywords, descriptions, various tags)
• How to write and implement appropriate content on your website
• Getting started with Google’s various SEO tools (Search console, analytics, keyword planner
• Identify the appropriate strategy to your business
This training course is designed for SEO beginners or for people with a few knowledge of SEO who want to learn more about it in one day. If you really want to dive in the SEO field like a professional, we can only advise you to register to our one week SEO training (inclure lien vers la formation one week)
- Basis and principles of the search engine optimization
- How does Google SEO ranking work
- How does SEO and Content Marketing are complementary
- How to choose your keywords (business and competition analysis, which tool to use)
- Overview of SEO settings (meta-tags e.g keywords, description, follow/no follow, etc.)
- Principles of SEO copywriting (lexical field used, text length, linking pages and Silo techniques)
- Elements of SEO copywriting
- Find valuable and useful content to your users (texts, photos, videos, presentations, etc.)
- Examples of good content marketing
- Understanding your customers/users importance
- Webmaster tools
- Google Panda and Penguin
- Audit and optimizing a website
- Creation of content marketing examples applied to your business field
450€ VAT incl.
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